Trust is in the Balance

Biography

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Mika Yamamoto

Director

Mika has served as a member of our Board of Directors since April 2019. A seasoned, data-driven, go-to-market software veteran, Mika served as Global President at marketing automation software leader Marketo. Prior to Marketo, she was the first to hold the role of Chief Digital Marketing Officer (CDMO) at SAP, where she was responsible for driving growth through digital transformation. She also delivered segment-focused growth as CMO of SAP's small and midsize business unit. Before SAP, Mika launched the first brick-and-mortar Amazon Books store in her role as Head of Marketing and Merchandising at Amazon. She also spent more than six years at Microsoft in a variety of channel and product management roles. The foundation of Mika’s data-driven approach was firmly established during her previous tenure as Research Vice President at Gartner where she analyzed and forecasted trends in the technology market.